VEG ER for pets

Client Overview
VEG ER for Pets is a national emergency veterinary network providing 24/7 care. BCPR handled PR for 32 markets, positioning VEG ER as a trusted authority while supporting local hospitals with tailored media outreach.

Challenge
VEG ER faced stiff competition from local vets and emergency clinics, plus seasonal spikes in pet emergencies around holidays. They needed PR that boosted national visibility while supporting local hospitals.

Goals

• Increase media coverage and audience reach
• Secure TV, radio, podcast, and online placements
• Amplify social engagement
• Highlight expertise in emergency veterinary care
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Strategy
Blended national and regional outreach: pitched timely story angles, integrated podcasts and online media, and coordinated with local hospitals for consistent messaging. Seasonal campaigns tied to holidays increased relevance.

Execution & Impact

• National Print/Online: 100+ placements (Yahoo! News, Chewy, Post and Courier, Bold Journeys, Rover: The Dog People)
• National Broadcast: 50+ segments (WTSP-TV, WTVF NewsChannel 5, WJXT News4JAX, FOX 5 Atlanta WAGA, WSVN Miami 7)
• Local Print/Online: 200+ placements (regional newspapers, local blogs, online news outlets across 32 Southeast markets)
• Local Broadcast: 100+ segments (local ABC/NBC/FOX affiliates in multiple markets)
• Pick-Ups: 500+ (syndicated coverage and media sharing)
• Backlinks: 371 (boosted SEO and brand trust)
• Total Audience Reach: 1.35 billion unique viewers and mentions

Client testimonial: “BCPR’s strategic PR approach elevated our brand across multiple markets, supporting local hospitals while establishing VEG ER as a trusted national leader in emergency veterinary care.”

Key Takeaway

BCPR’s approach, blending national targeting with regionally relevant stories, is repeatable for multi-location or franchise-style pet care brands, delivering measurable media impact and audience reach.