At The BCPR Group, we help consumer packaged goods (CPG) brands gain the visibility, credibility, and traction they need to grow. From natural food startups to personal care products and home essentials, we specialize in CPG public relations that builds buzz, drives awareness, and supports retail success.
With offices in Tampa, Florida, and Minneapolis, Minnesota, we work with CPG companies at every stage—whether you're debuting a new product line, scaling to national retailers, or telling your brand story in a crowded market.
Our CPG PR Services Include:
- Product Launch PR
We generate excitement and coverage around your new SKUs—targeting lifestyle, trade, and consumer media with thoughtful storytelling and targeted pitching.
- Retail Support & Buyer Visibility
We align PR strategy with your retail goals to help you stand out with distributors, retail buyers, and merchandising partners.
- Founder & Brand Storytelling
We shape your brand’s narrative and spotlight your founding story to build emotional connections with media, customers, and investors.
- Thought Leadership for CPG Entrepreneurs
We position your founders and team as innovators in wellness, sustainability, food tech, and lifestyle categories.
- Influencer & Sampling Integration
We help coordinate PR-friendly campaigns with micro-influencers, content creators, and reviewers to build trust and organic reach.
- Ongoing Media Relations
We secure consistent press coverage in top consumer outlets, niche blogs, podcasts, and trade media that matter to your category and customer.
Who We Work With
Our team supports a wide range of consumer brands, including:
- Food and beverage brands
- Beauty, skincare, and personal care products
- Household goods and sustainable CPGs
- Health and wellness supplements
- Baby, pet, and lifestyle product lines
Whether you’re gaining traction in Tampa, scaling a consumer brand out of Minneapolis, or launching nationwide, we help you earn the attention your product deserves.
Why Choose The BCPR Group for CPG PR?
- Specialized experience in consumer brand PR and product storytelling
- Strategic alignment with retail timelines and marketing goals
- Deep relationships with editors, writers, and influencers in consumer media
- Offices in Tampa, FL, and Minneapolis, MN, with national reach
- A nimble, senior-led PR team that understands what moves the needle in CPG
Ready to turn your product into a household name?
Let’s connect. The BCPR Group helps CPG brands cut through the noise and stand out on the shelf—and in the press.