At The BCPR Group, we help health, wellness, and functional brands break through the noise with smart, story-driven public relations. Whether you’re a wellness startup, a natural supplement company, or a growing functional beverage brand, we understand how to build awareness, credibility, and trust with the audiences that matter most.
We have clients across the country and position founders, launch innovative products, and align media coverage with growth goals.
From gut health to adaptogens, clean beauty to recovery tools, we know how to talk to both wellness-conscious consumers and skeptical editors—and we’re passionate about helping brands with purpose gain meaningful visibility.
Our Wellness PR Services Include:
- Wellness & Lifestyle Media Relations
We secure coverage in national consumer, wellness, and lifestyle outlets—connecting your product or service with people actively seeking better health and balance.
- Functional Product Launches
From functional beverages to nootropics, prebiotics, supplements, and beyond—we introduce your brand to editors, reviewers, and influencers who care about efficacy and transparency.
- Founder & Expert Positioning
We elevate wellness founders, formulators, and functional health experts through op-eds, podcast interviews, and trend commentary.
- Health & Wellness Thought Leadership
We help brands lead the conversation around the future of wellness—whether it’s mental health, gut health, plant-based living, or holistic performance.
- Retail & Trade Visibility
We align with your growth goals by generating strategic buzz around retail launches, distributor expansion, or product placement milestones.
- Crisis & Compliance Communications
We support brands navigating FDA guidance, regulatory language, or health-related controversies with careful, compliant messaging.
Who We Work With
We partner with a wide variety of wellness-focused companies, including:
- Functional beverage and supplement brands
- Mental health and mindfulness platforms
- Holistic skincare and clean beauty companies
- Nootropic, adaptogen, and herbal product lines
- Fitness, recovery, and performance tools
- Wellness startups with a science-backed story
Whether you’re building a local base in Tampa, scaling from Minneapolis, or growing your footprint nationwide, we help you reach your ideal consumer and stand out as a credible voice in the wellness space.
Why Choose The BCPR Group for Wellness PR?
- Proven success with functional wellness brands and health-focused PR
- Relationships with wellness, health, and lifestyle editors and influencers
- Offices in Tampa, FL, and Minneapolis, MN, with national reach
- A boutique approach with senior-level guidance and tailored strategy
- Deep understanding of how to navigate claims, compliance, and consumer trust
Ready to share your wellness story with the world?
Let’s connect. The BCPR Group helps health and functional brands earn media attention and grow with intention.