At The BCPR Group, we help food and beverage brands earn the recognition they deserve—on shelves, in the media, and with consumers. From startup CPG brands and emerging wellness beverages to legacy food companies and fast-growing franchises, we offer a smart, strategic approach to food and beverage PR that gets results.
With offices in Tampa, Florida and Minneapolis, Minnesota, and clients nationwide, we specialize in product launches, brand storytelling, and media relations for natural foods, functional beverages, restaurant groups, and more.
Whether you’re introducing a new SKU, expanding to national retailers, or responding to evolving consumer trends, our team knows how to position your brand for success.
Our Food & Beverage PR Services Include:
- Media Relations & Product Launches
We generate buzz through national and regional coverage in consumer, trade, and lifestyle media. We know how to pitch new flavors, product innovations, and brand stories that stand out.
- CPG PR Strategy
From refrigerated drinks to shelf-stable snacks, we craft campaigns that support your retail goals, highlight functional benefits, and build loyal followings.
- Trade & Distributor Media Outreach
We secure strategic placements in industry publications that matter to your buyers, retailers, and distribution partners.
- Founder & Brand Storytelling
We bring your “why” to the forefront—positioning founders and brand leaders as innovative voices in food, health, and entrepreneurship.
- Influencer & Sampling Campaigns
We align with the right creators, samplers, and reviewers to get your product into the right hands—and in front of your target audiences.
- Crisis & Recall Communications
In the event of recalls or reputation risks, we offer fast, experienced guidance to navigate sensitive issues with clarity and care.
Who We Work With
We partner with food and beverage brands at every stage, including:
- Better-for-you snacks and drinks
- Functional and wellness beverage companies
- Natural and organic CPG brands
- Emerging alcohol alternatives
- Grocery and convenience store product lines
- Restaurant groups and foodservice companies
From early-stage food startups in Tampa to fast-scaling beverage brands in Minneapolis, we help our clients grow their presence—and their consumer base—through thoughtful, consistent PR.
Why Choose The BCPR Group for Food & Beverage PR?
- Deep experience in food and beverage communications
- Strong relationships with top-tier consumer and trade media
- Offices and senior consultants in Tampa, Florida and Minneapolis, Minnesota
- Results-driven, boutique agency model with a personal touch
- Proven ability to scale visibility during key retail, fundraising, or launch moments
Looking for a food & beverage PR agency that gets your brand and your goals?
Let’s connect. The BCPR Group helps food and drink brands go from local buzz to national attention.